Joga Bonito
I've been enjoying this Nike Football ad on TV for awhile now. When I finally stumbled over to the website, I found a bunch more content and an example of a company really using the web well.
I'm not talking about the catchy Ads, the well-designed-ness of the website or any of that (that is, if you have a computer that can handle it; I suspect older computers wouldn't show the page poorly or possibly not at all). No, the stuff I really like are the links to RSS feeds, blog, and linkage for the videos. And I just love both the idea and the current "chain video."
Interesting content, focused on a specific target group, well executed and utilizing the tools for web-sharing. They also have spent the effort (and money) to create a pallette of websites that all work together (blogging, social networking, and the nike football main site).
I'm not talking about the catchy Ads, the well-designed-ness of the website or any of that (that is, if you have a computer that can handle it; I suspect older computers wouldn't show the page poorly or possibly not at all). No, the stuff I really like are the links to RSS feeds, blog, and linkage for the videos. And I just love both the idea and the current "chain video."
Interesting content, focused on a specific target group, well executed and utilizing the tools for web-sharing. They also have spent the effort (and money) to create a pallette of websites that all work together (blogging, social networking, and the nike football main site).
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